Bringing creativity to the community.

At Educational Gallery Group my love for non-profit work started. As the assistant director on a small team I was given the freedom to explore what interested me in order to improve the business and expand our reach. From creating programs for kids, building unique gallery installations, and streamlining internal processes to a website overhaul and brand refresh, I was able to get a wide range of experience in a relatively short period of time. I learned about my strengths as a collaborator and problem solver and my passion for marketing and communications. Below is just a sample of what I accomplished during my time with this company.

Website Redesign

Company Timeline

Eg2 was founded in 2000 and had a rich history within the local arts community that needed to be showcased. I created this fun story-telling graphic to be featured on the About page and used as historical reference.

Custom Web Banners

I created custom web banners for our larger scale programs and events and added a Current Happenings section to the homepage. Eg2 was a fun and vibrant organization helping kids express themselves and find their voice, and I wanted the website to be a reflection of that.

Gallery Page

As a regional partner of the Scholastic Art Awards, it was extremely important for me to create an accessible digital showcase space to compliment our large scale gallery shows. This gallery page was updated annually and acted as an archive for past shows.

Marketing Samples

Annual Report

When I started at Eg2 in 2017 I was given the task of creating a printed and digital annual report. Although I never created one prior, I got to work researching and reviewing annual reports of local organizations and companies I admired. From there I put my Photoshop, Illustrator, and Publisher skills to use and came up with a creative and fun concept that was brought to life with beautiful photography and thoughtfully curated copy. This was a heavy lift, as all of the written content, graphics, analytics and graphs, were put together and created by myself.

Logo Creation

When updating the Eg2 brand and bringing on new programs, we decided some new logos would help strengthen the visual story of our non-profit. Here are two examples of logos I created that we used for our programs, plus two additional Catwalk logos I created during the process. The Academy logo was a play off the swoop from the classic Eg2 logo – a look that was recognizable within the community and helped us launch our summer art academy.

Monthly Newsletters

Here is just a sample of the robust e-newsletters that would be sent out to our subscribers through constant contact. Each issue features content curated and written by myself with a focus on program results, promotions of upcoming events, exciting news, and a featured artwork in the background that would be revealed at the end of each issue. These newsletters were a fantastic summary of what Eg2 was accomplishing in the community.

Promotional Flyers and Forms

Here are a couple examples of some promotional content and registration forms that I created for our Catwalk Student Fashion Show Program and for our Summer Art Academy. Both items were intended to be printed with digital fillable versions created as well.